“The lifeblood of any Internet marketer is their list.”
I’ve heard this over and over again, because it’s true.
I wanted to know why. Here’s what I found.
An email list that is loaded with loyal fans who trust you will bring in a steady income.
Subscribers will buy the products you suggest to them because you’ve shown you have their best interests at heart.
An email list can be worth anywhere from $1 per subscriber to $4, $5, even more per subscriber* once you learn how to sell high ticket offers.
If you are hit with a natural disaster, if your website goes down, if you are blacklisted by Google or Facebook or whatever places you find your audience, your email list will keep you afloat.
*If you have a list of 100 subscribers, you can expect to earn an average of $100 per month, more if you are leading your readers into a lucrative sales funnel with a high-ticket end sale.
Okay, I get that, but I needed to know where to go from there.
Time to find out how to round up subscribers who want the valuable information I can offer them.
Here’s a list of what I discovered, and I couldn’t wait to share it with you.
1) Newsletter / E-zine
People on the go have no time for frustrating searches. They want their news in one place, fast.
Publish a newsletter in your niche that is full of valuable information and people will sign up for the latest news.
Here are some places to haunt to uncover the latest news in your niche:
- Medium.com* Insert your areas of interest and Medium will feed you a ton of high quality, up-to-date articles to choose from. Get on their mailing list and every day you will be sent the latest articles in your niche. Here’s just one example: The Mindset That Makes You Better with Money, and it’s free unless you choose to subscribe.
- Twitter What’s Trending is one of the best places to nail the latest news for your Newsletter of Ezine. Twitter’s What’s Trending gives you multiple ways to gather news. Give it a try. It’s free.
- Buzzsumo.com is one of the best-known research applications. I honestly can’t say enough good things about Buzzsumo. Go on over and have a look. The monthly cost is a bit pricey, but you can still find excellent value in what is available for free.
- Quora* is a great place to find information because all topics are formatted as a question. Ask a question and be sent to all sorts of answers. I typed in the question, “What is a millennial” and 2 of the answers were very helpful for a post I was writing.
- You can also perform a keyword searches on Google, Bing, and other search engines, and scan through the page 1& 2 results. Search: [niche] latest news.
*Warning about Medium & Quora – It is ridiculously easy to become totally immersed in each of them. The next thing you know, your whole day has been spent reading everything but what you went there to research! 😀
Those of you who are Amazon or other marketplace sellers you can send a weekly roundup. Here are some examples:
- Popular purchases during the previous week among your buyers, or at your online marketplaces. Show photos with suggested accessories.
- A line-up of current deals.
- Upcoming seasonal specials.
- The latest hot-sellers.
2) Mini e-Courses
e-Courses are the rage, and it’s not just a trend.
e-Courses are popular because the desire to increase knowledge of a subject is ingrained in our lives.
Offer a free mini-course to your viewers as an incentive to sign up to receive your emails. It’s nearly irresistible.
Create at least a seven-part course that is delivered once a day to their inbox.
Email min-courses courses are used to
- build loyalty and trust,
- build anticipation for an offer (your product or an affiliate product),
- and to lead readers to a more complete course on the same subject.
You can learn how to assemble a 7-day mini course over at Teachable.
You will find great e-Course packages here: ListMagnets. You can put your name on them, personalize them for your readers, and give away for free or resell. Be sure to read the rules for your choices.
3) Article marketing, guest posting, and comments
The 3 methods for list building mentioned here do not work as well as they used to, which doesn’t mean they are useless.
All 3 still bring attention to your offer or blog, but to a much lesser extent than other methods.
I suggest using them on off days, days when you really can’t follow through on your task of the day.
- Article marketing consists in writing excellent articles to post on article directories. Do not confuse article marketing with Search Engine Optimization (SEO) for your blog/web site. How to Use Article Marketing to Increase Your Blog Subscribers
- Guest posting is kind of fun. If you write interesting and helpful posts and articles, other site owners will ask you to guest post on their site. But then, it does happen that business life interferes, and the guest post is completely forgotten, is never written, is never posted.
Guest posts rely entirely on someone else’s viewers to click on your input to see what else you have to offer. You’ll find some interesting thoughts on guest posting here: How to Get 100+ Subscribers from EACH and EVERY ONE of Your Guest Posts.
The article explains the best way to avail yourself of guest post opportunities and the kind of returns a good post will get you. Impressive.
- Writing comments. Writing comments is extremely time-consuming because you must thoroughly read each post on which you are commenting.
Find something interesting to comment about, don’t just put down “Great post!” Ugh. Boring. You want the poster to remember you, not wish you’d never dropped by.
Also, make sure the poster allows links. Some do, some don’t. Only comment on posts that are relevant to your own content or it’s probable that your comment will be marked as Spam.
4) Free eBooks
Offering a free eBook is an excellent way to build your list.
Like mini eCourses, eBooks come in mini, too. And like mini eCourses, the content must be valuable and helpful to succeed.
It doesn’t have to be an epic tome, just valuable information that people will exchange their email address for.
Here is an article that gives you the low-down about using eBooks to build your list and increase your sales: How to Turn Your eBook Into a Conversion Booster
The best part is, you do not have to write one yourself!
If you’ve never used Private License Rights (PLR) material to build your online presence, then now is the time to jump on board. PLR sites are where the mega-buck Internet marketers get all those juicy bonuses you see in sales funnels. It’s also what they use as the platform for many of their posts. They edit and re-write PLR’s to change the material to fill the needs of their information-hungry audience.
The basic work is done for you; your job is to name yourself as the author and make a few changes to personalize the content for your readers. Bang! Done.
Here are of some of the best PRL eBook sources with free membership:
PLRMiniMart.com > eBooks & Reports
PLR.me is an amazing site with high quality PLR products. The link I gave you sends you directly into their content library. Wow.
IDPLR is one of the most popular PLR web sites on the ‘net. You can pig out on PLR material here – it’s like a candy store for marketers.
5) Free Membership Site
Pros and cons: Yes, offering a free membership is a good thing. People have a knee-jerk reaction to join up when they see the word “free” in front of membership.
Still, before you build a membership area on your site, or build a separate site for your membership, you really need to know what you’re doing.
A membership site must be populated with value before you open it to the public, and that can take a lot of work.
It means creating content only available to members in addition to your public content.
There are ways to automate your membership, and again, that’s through PLR.
You can buy Ezine packages and newsletter packages to edit and schedule for delivery in your autoresponder. Once delivered by email, they remain available in your members area. The same goes for tutorials, eBooks, reports, and courses you want to add for your members.
Here are 2 articles that explain the tremendous value of membership sites and what to expect.
How to Create a Membership Site in 48 Hours (Without Technical Expertise) by Sean Ogle of Location Rebel
6) Squeeze Pages
A squeeze page can be part of a sales funnel, or it can be a single sign-up page on which the reader enters his contact information to receive the very desirable free offer you advertised.
Advertise is the key word here, whether it’s on your site or through Facebook, Instagram, Twitter, or other social media platforms.
But, you don’t need to spend a dime on advertising to get up and running with your squeeze page method.
Read this post by Verena Ho of Growthtext: How to Add 3,000 Email Subscribers in 7 Days (with Zero Ad Spend). Get ready to be wowed!
7) The annoying but effective Pop Up
Pop-up windows, particularly unique and different windows, can be very effective at persuading people to sign up for your newsletter.
These can either pop up as the visitor enters your site or when they leave, reminding them to sign up for more information.
Pop-ups have been proven to be more effective than static sign-up forms. Some marketers use a combination of pop-up and static.
Here is an excellent article I found for you that shows how the big boys do it. Keep in mind that when you watch how corporate America sells, you are benefiting by getting millions of dollars’ worth of research and testing for free.
This is a useful, actionable post by Aweber, who I believe was one of the first to offer email services for everyday people like you and me:
Here’s more of what I found. Dynamite stuff!
8) Viral Marketing
Viral marketing is where you give away something of value that people want to pass on to all their friends. It may be a video, a book, a game or anything similar.
Whatever it is, your web site address is embedded in it, so people can subscribe to your newsletter and get more info through the sign-up form on your site.
The trick is to know your audience well enough to understand what is going to be the most valuable information for them.
Here’s what I mean:
Health and beauty niche: 5 Ways to Get Rid of Cold Sores FAST!
Internet marketing niche: 15 Sales Strategies That Customers Can’t Resist
Blogging niche: How to Find Your Perfect Audience
Dog training niche: Never Use These 5 Treats to Train Your Dog
- Pick a topic you know your audience will love hearing more about.
- Research the topic to discover the most common questions your audience is asking. You can do that by visiting Facebook groups, Reddit, Quora, forums, and any place where your audience hangs out.
- Write your own report, or head on over to IDPLR.com to grab an eBook, course, report or article series that only requires your bit of editing (personalize) to use immediately.
By the way, if any of you are wondering if you can make a living online from your country, the folks at IDPLR are in Croatia. 😀
Which brings us to the last item on my list …
9) Sign up freebies and discounts
Freebies in return for a name and email address are the giveaways I’ve mentioned above – eBooks, mini courses, reports, and depending on your niche, physical items.
Discounts are a bit different.
People love discounts, especially if you are in the eCommerce niche, fashion niche, pet niche, health and beauty niche or other niches that can use the discount attraction.
To be honest, everyone can use the discount angle, but I strongly recommend you do your homework before you engage in discount marketing. It’s gonna cost you, and how much depends on your discount and marketing plans.
Try this on for size if you are in eCommerce:
Go back to #8, Viral Marketing. Here’s how to offer that same item at a discount.
Grab an eBook from IDPLR.com or BuyQualityPLR.com or your favorite PLR site.
Put your own efforts into the product, maybe some additional research, tips and tricks, more images, whatever strikes your fancy and that your audience loves. The more you personalize it the better: I, me, you, your, our, make the eBook a personal, exclusive that is a connect between you and your audience.
Put a price on it, say $37.00
Offer it for sale on your site.
Now offer it to new subscribers at a 20% discount.
You can do this through Clickbank.com, an affiliate network that offers the coupon method to its vendors. Read the rules and regulations for vendors and how to offer discounts through their network.
That wraps it up for now, but there’s more to come. If this information was helpful to you, or if you have information to add to this post, please leave a comment below. I reply to comments within 24 hours, so go for it!
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